Services
Two areas, one standard. Content strategy promotes your brand; learning strategy builds the content people come to you to learn from.
Build the Product
Learning Strategy
The Page
Nonfiction Books
Editorial direction for the book that carries your work into the world; from a first idea, through a finished draft, to a manuscript that genuinely teaches.
- •Structure Development Session
- •Developmental Review
- •Idea to Manuscript Programme
The Room
In-Person Workshops
Workshop architecture for experts taking their teaching into the room; session arcs, facilitation flow, and materials designed for real learning, not just a good day out.
- •Workshop Strategy Session
- •Workshop Design
- •Programme & Series Design
The Screen
Digital Courses
Course design for experts scaling their teaching online; module structure, lesson sequencing, and resources shaped around how much a learner can genuinely absorb.
- •Course Strategy Session
- •Course Blueprint
- •Course Creation Partnership
Promote the Brand
Content Strategy
The Foundation
Content Audits & Strategy
A clear view of what your content is doing today and a plan for what it needs to do next; positioning, voice, audience, and channels aligned to your commercial goals.
- •Content Audit
- •Messaging & Voice Framework
- •Content Strategy & Roadmap
The Engine
Content Operations & AI Workflows
The systems behind consistent, high-quality output; editorial workflows, governance, and AI-assisted production that scale without diluting your voice.
- •Editorial Workflow Design
- •Style & Governance Guides
- •AI-Assisted Content Workflows
The Visibility
Content for AI Search
Content structured so AI assistants and search engines understand, trust, and cite your expertise; clear answers, strong authority signals, and machine-readable structure.
- •AI Search Visibility Review
- •Answer-Ready Content Planning
- •Structured Content & Schema Guidance
How We'll Work Together
Every project is different, but the partnership tends to move through the same four stages.
Alignment
We talk through your idea, your learner, and what you most want this resource to do for the people who encounter it.
Architecture
Together, we shape a structure that lets your teaching unfold clearly, with each chapter, session, or module doing real work for the learner.
Drafting
You create with my editorial guidance alongside you, so the voice stays yours and the structure stays steady.
Refinement
We work the material until it reads, runs, or teaches like a finished resource: considered, generous, and ready for its learner.
Common Questions
What kinds of projects do you work on?
Two kinds. Content strategy projects: audits, strategy, content operations, AI workflows, and content for AI search. Learning strategy projects: nonfiction books, in-person workshops, and digital courses. If your work is rooted in real expertise and you want it to reach and teach the right people, we're likely a good fit.
What does a Content & Learning Strategist actually do?
On the content side, I shape the strategy, systems, and words that promote your brand and make it findable. On the learning side, I combine senior editorial craft with adult learning theory. That means shaping not just what you say, but how the learner receives it; the structure, sequencing, and pacing that turn expertise into genuine understanding.
How do I know if I'm ready to begin?
Most of the experts I work with have been quietly carrying the idea for a while. If you have years of practice behind you, a clear sense of who you want to teach, and the willingness to give the work the time it needs, you're ready. The structure can be built; the willingness can't.
How long does the process usually take?
The Idea to Manuscript programme runs over 12 weeks. A Structure Development session is a single two-hour engagement. A Developmental Review typically takes two to three weeks. Workshop and course projects are scoped per engagement. We'll find a rhythm that fits your practice and your life.
Do you only work with non-fiction?
For books, yes. My book work is non-fiction, including hybrid memoir where personal story is in service of a wider message about healing, growth, or change.
Ready to Begin?
Let's talk through your idea, your learner, and the kind of partnership that would serve the work best.
Book a Compatibility Call