About Elaine
Content & Learning Strategist
It Began with Words
I have always been the person who notices language. The phrase that lands, the sentence that falls flat, the single word that shifts what a reader believes. Long before I knew it was a career, I was collecting words.
Twenty-plus years on, the fascination hasn't dimmed. I have played with words in newsrooms and publishing houses, in broadcast studios and learning teams; sub-editing a page to its cleanest version, commissioning a book that needed to exist, structuring a course until the hardest idea finally makes sense.
Different rooms, the same instinct: find the message, then find the truest and clearest way to deliver it.
What I love is the moment it lands. A reader understands something they couldn't before. A learner stops fighting the material and starts using it. A brand finally sounds like itself. That moment is rarely luck; it's designed, and something I love to do.
I work with people who have something real to say. My job is to make sure it gets heard.
Track Record
Two Decades.
The Mastheads to Match.
Senior editorial and learning roles across publishing, national press, broadcast, and digital education, including Hay House UK, the world's leading publisher of mind, body, and spirit titles.
Commissioning Editor
Brand Group Chief Sub Editor
Senior Sub Editor
Sub Editor & Writer
Sub Editor & Writer
Content Producer
Research Support Officer
Instructional Designer
Instructional Designer
My Approach
Whether it's a content strategy, a manuscript, or a course module, the work isn't decorative; it's deliberate. Every element should serve its audience, carry a clear intent, and respect how much a person can genuinely take in. No rigid templates; every client brings a different audience and different stakes. My role is to bring senior editorial judgement, content strategy, and learning science so the work lands with the precision and care it deserves.
Let's Build Your Editorial Standard
Start with a Compatibility Call. Fifteen minutes to talk through what you're building, what's getting in the way, and whether senior content and learning strategy is what you need next.