Content Strategy · The Visibility
Be the Answer AI Gives
People now ask AI assistants for recommendations, not just search engines. Content for AI search, often called answer engine optimisation (AEO), structures your expertise so tools like ChatGPT, Perplexity, and Google AI Overviews understand it, trust it, and cite it.Let's make your expertise easy to find and quote.
Start the ConversationWhy Good Experts Go Unseen by AI
Where you are
- •Strong expertise that AI assistants rarely mention
- •Pages written to impress, not to answer questions
- •Few clear signals of who you are and what you know
- •A website AI crawlers struggle to read
Where you'll be
- A clear view of how AI tools currently see your brand
- Content that answers the questions your audience asks
- Strong authority signals across your site and beyond
- Structured data that tells machines exactly who you are
What We Build Together
Review, rewrite, and structure.
Visibility Review
We test how AI assistants and search engines describe you, your services, and your competitors, and identify the gaps.
Answer-Ready Content
We plan and shape pages, FAQs, and articles that give direct, quotable answers to the questions your audience asks.
Structure & Schema
We guide the structured data, page structure, and authority signals that help machines understand and trust your expertise.
Is This Right for You?
This engagement suits experts who want to be recommended, not just ranked.
Perfect for you if...
- You want AI assistants to recommend you by name
- Your expertise is strong but your online presence undersells it
- You publish content and want it cited, not just read
- You want an approach grounded in editorial quality, not tricks
Not ideal if...
- ×You're looking for guaranteed rankings or quick hacks
- ×You want paid advertising management
- ×You don't have a website you can update
Common Questions
What is AEO?
AEO, or answer engine optimisation, is the practice of structuring content so AI assistants and search features can find it, understand it, and use it in their answers. It builds on SEO, with a stronger focus on clear answers and authority.
How is content for AI search different from SEO?
SEO aims to rank pages in a list of links. Content for AI search aims to be the source an assistant quotes or recommends, which depends on direct answers, clear structure, structured data, and evidence of expertise.
Can you guarantee AI tools will mention me?
No one can guarantee that. What this work does is remove the barriers and strengthen the signals, so your expertise is far easier for AI tools to find, understand, and trust.
What do I receive at the end?
An AI search visibility review, an answer-ready content plan, and practical guidance on structured data and page structure for your website.
The Investment
Priced per project
Every engagement is scoped to the work; pricing is confirmed on a short Compatibility Call.
Start the ConversationWider strategy and messaging work is scoped under Content Audits & Strategy.
Ready to Be the Answer?
Let's make sure that when someone asks AI for an expert like you, your name is in the reply.
Book a Compatibility Call